Check Value Increase campaign

The campaign is designed to increase average check value and encourage more frequent orders. It does this by awarding bonus points when a customer places a qualifying order. The conditions can include spending above a certain amount or using a specific order type.

The campaign runs automatically and applies to all users while active. Once a qualifying order is fully processed, the bonus points are added to the customer’s account, and a push notification is sent.

To get started, log in to your LoyaltyPlant account and navigate to the Campaigns section from the top menu.

After selecting the Check Value Increase scenario, the campaign setup screen will open. This is where you configure the campaign period, order conditions, and reward calculation.

In the top-left field (under Draft · Check Value Increase), enter a name for internal reference. This name is only visible inside the CRM.

Set the Campaign start date and the End date to define when the campaign is active. During this period, the in-app card is shown to users who match the selected filters, and push notifications can be delivered automatically.

❗Important: Don’t forget to set a Campaign end date. Otherwise, the campaign will continue running indefinitely.

Use this section to define which orders qualify for the reward and how bonus points should be calculated.

The reward applies only if the order total is equal to or above the amount set here. If the field is left blank, the total amount is not taken into account.

Only orders placed at selected points are counted. If the field is left blank, orders from all locations are included.

Select the cities where the campaign should apply. Only users who have selected one of these cities in the app will qualify for the reward.

If the field is left blank, the campaign will apply in all cities.

Select which order types should count toward the reward. Only orders placed through the selected channels will be included in the campaign.

The list shows only the order types available for the current account. If no options appear, none are accessible under your current permissions.

This section defines how bonus points are calculated for each qualifying order. Two methods are available:

The number of points is calculated by multiplying the order amount by the set value.

For example, if the order is $25 and the multiplier is 2, the customer receives 50 bonus points; apply the same principle depending on your app's loyalty scheme.

A fixed number of bonus points is added to every qualifying order. These points are added on top of the standard loyalty points the customer earns for that order.

For example: If a qualifying order is credited with 50 loyalty points by default, and the campaign adds a fixed bonus of 100 points, the customer will receive a total of 150 points for that order.

This step defines how the bonus offer appears in the app once the reward is issued. This section sets up the reward itself: how it looks, what it includes, and how the customer can use it once it becomes available.

Enter a short headline that communicates the value of the offer. This is the first thing the user sees on the reward card.

💡 Tip: Use 2–4 clear words that highlight the value, such as “+100 Points Today” .

Add a short message (up to 128 characters) that supports the title and explains how the user can earn bonus points. This text appears when the customer opens the coupon in the app.

Use it to express urgency, personalization, or additional context, e.g., “Earn extra points on orders over $20.”

This field is not shown by default in the reward preview but becomes visible when the user scrolls down the opened coupon. Use it to specify any important conditions (e.g., minimum order amount, expiration rules) or to add further context.

Upload a high-quality vertical image (at least 1080×1920 px) that visually supports the offer. This image appears at the top of the reward card and helps attract user attention.

For Check Value Increase campaigns, use a clean, eye-catching image that highlights the value of the bonus. Consider adding elements like the number of points awarded, a multiplier symbol (e.g. “×2 Points”), or subtle time tag (e.g. “limited offer”) to create a sense of urgency and relevance.

Note: Instructions for designing and uploading images are provided in a separate presentation: How to design and upload app coupon images.

This adds a button under the reward description that directs the user to a specific action, such as opening a link, selecting a menu item, or filling out a form.

📌 For supported types and setup instructions, see the Call to Action Button article.

If enabled, the campaign news will be shown to all users in the app, even if they do not meet the reward conditions.

This setting is useful when the goal is to promote the offer broadly, while keeping the reward limited to users who meet all campaign conditions.

Example: If the campaign applies only to specific locations, all users will see the news, but only those who place an order at the selected venues will receive the additional bonus points.

This step sets up push messages for users who qualify for a check value increase. The campaign includes two types of notifications. One announces the offer when the customer qualifies. The other confirms the reward after the order is completed.

This message is sent when the offer becomes available. It informs the customer that they can now earn bonus points by placing a qualifying order.

Two push messages are shown by default. It is possible to add more if needed, or delete any of the existing ones using the ✕ icon in the top right corner of the push block.

Note: Follow-up messages are sent only to users who haven’t redeemed the reward.

This message is sent automatically after the customer completes a qualifying order. It confirms that bonus points have been added to their account and are available to use on their next visit.

Once all sections are filled out, go to the top right and click Create campaign to activate it immediately.

If you’re not ready to launch, click the arrow next to Create campaign and choose Save and exit to return later.