It runs in the background and stays hidden from users until they place a qualifying order, such as their second or fifth. Only then does the reward appear in the app as a surprise bonus, shown to encourage another visit. Each user can receive the reward once per campaign.
Step 1: Select the Bounce Back Scenario
To get started, log in to your LoyaltyPlant account and navigate to the Campaigns section from the top menu.
In the top right corner, click Create New Campaign
From the list of available scenarios, select Automated Bounce Back Coupon with a Reward
In the pop-up window, select Gift selection under the reward type options.
🛠️ This guide covers the Gift selection option, where a fixed reward is shown to all users. For information on the News version, see the link.
Step 2: Set Campaign Parameters
After selecting Automated Bounce Back Coupon, the campaign scenario section will open. This is where the campaign’s timing, audience, and offer availability are set.
Enter a campaign name
In the top-left field (under Draft · Automated Bounce Back Coupon), enter a name for internal reference. This name is only visible inside the CRM.
Set campaign period
Set the Campaign start and optional End date to define when the Bounce Back Coupon is active. During this time, the system tracks and issues rewards when the order condition is met.
❗Important: If no end date is set, the campaign will continue running indefinitely. Set a Campaign end (optional) if the reward is tied to a limited-time promotion or seasonal offer.
Set up custom parameters for campaign audience
For new campaigns, the default audience includes all app users. To narrow the target group, click Define and apply segmentation filters.
📌 Note: For a full explanation of segmentation filters and best practices, see the Step-by-Step Guide to Audience Segmentation.
Audience filters are applied before the campaign conditions are met. This means filters based on earlier activity, such as Last app open date, can exclude users before they become eligible for the reward.
Configure order settings
This step defines the main condition for issuing the reward. It sets how many valid orders the customer must complete and which ones are counted based on the campaign rules.
Choose how orders are counted
Choose how the system should track orders toward the reward. Two options are available:
Gift for N-th order
The reward is issued when the user places a specific numbered order, such as their 5th. Only that order must meet the campaign conditions. Earlier orders count toward the sequence but are not required to meet conditions like minimum order amount, location, or menu item.
Gift for X orders
The reward is issued after the customer completes a set number of qualifying orders. Each of those orders must meet all campaign conditions to be counted.
Consecutive number of the customer's order (after the campaign launch)
Enter the order number that should trigger the reward. The count begins from the campaign launch. Orders placed before the start of the campaign are not included.
Additional settings
Count orders with a total = 0
By default, orders with a total payment amount of 0 are not included, for example, those fully paid with points or containing only a free gift. To include these orders in the count, enable this option.
Minimum check amount
The reward applies only if the order total is equal to or above the amount set here. If the field is left blank, the total amount is not taken into account.
Location
Only orders placed at selected points are counted. If the field is left blank, orders from all locations are included.
City
Select the cities where the campaign should apply. Only users who have selected one of these cities in the app will qualify for the reward.
If the field is left blank, the campaign will apply in all cities.
Order type
Select which order types should count toward the reward. Only orders placed through the selected channels will be included in the campaign.
Menu items for in-store and online orders, any of selected
Select the menu item or modifier that must be present in the order for it to qualify for the reward. Depending on the setup, one or both of the following fields may appear:
Menu items for in-store orders
Menu items for online orders
If the reward should be available for both in-store and online orders, make sure to select the item or modifier in each field. Use the search bar to find items by name or POS code.
❗Important: To ensure the reward is available at all locations, select all matching items by POS code. It helps to avoid mismatches, especially when menu templates differ or items have been renamed.
Send an offer
This section sets when the reward becomes active and how long it stays available to the user.
Will become active after
By default, the reward becomes available immediately after the qualifying order. To delay activation, enter a wait time (for example, 10 hours). The reward will only appear after this period has passed.
This setting is useful when the goal is to encourage a return visit. For example, it can prevent the reward from being used during the same visit when the order was placed.
Can be used for
This field defines how long the reward stays active after it becomes available.
A longer duration gives users more time to redeem the offer, which can encourage a spontaneous return. A shorter window creates urgency and may lead to a faster follow-up visit.
Step 3: Set App Content
The main focus of this step is how the bounce back reward will appear in the app. While earlier settings determined which orders qualify, this section sets up the reward itself: how it looks, what it includes, and how the customer can use it once it becomes available.
Offer mechanics
Select a type of reward
By default, the reward is set as a menu item. If discount rewards are enabled in the account, this section will display two options: Choose a menu item as a present or Apply a discount.
Note: This guide covers the menu item reward setup. For information on configuring discounts, see How to Enable and Configure Discount Rewards.
Menu items
In this section, select the menu item to be used as the bounce back reward. Depending on the setup, one or both of the following redemption fields may appear:
Menu items for in-store orders
Menu items for online orders
The gift must be selected in every field where it should be available. Use the search bar to find items by name or POS code.
❗Important: To ensure the reward is available at all locations, select all matching items by POS code. It helps to avoid mismatches, especially when menu templates differ or items have been renamed.
How can a customer receive this gift?
Select the channels where the customer can receive the gift. One or more options can be enabled, depending on the order types supported for your brand.
In store (show QR code) — redeemable during an in-person visit by scanning a QR code at the cashier
In application — redeemable only through orders placed in the app
Web ordering — redeemable only through orders placed on your website
Depending on the selected channels, additional fields may appear:
This section may look detailed, but most fields appear only after certain options are selected. You’ll only need to configure what’s relevant to your setup.
1. If only In store (show QR code) is selected:
Minimum order amount — required order total to receive the reward in-store
By spending points — how the customer redeems the reward using loyalty points:
for free - the item is fully covered by the campaign, and the user pays nothing
at a discount, (%) - the user receives a percentage-based discount on the item
at a discount, ($) - a fixed amount is subtracted from the item’s price
at a special price - the item is offered at a set price, regardless of the original cost
Note: This setting applies only to the selected gift item — not to the full order total.
2. If Web ordering, In application, or both are selected:
Minimum online order amount — required order total to receive the reward online
Allow to redeem the reward only if — conditions for when the reward becomes available during the ordering process:
No limits — the reward is always available
Any position in the order — the reward becomes available only if at least one selected item is in the cart
All positions in the order — the reward becomes available only if all selected items are in the cart
Depending on the selected condition, two additional fields may appear:
Menu items for orders — items that must be in the cart to unlock the reward
How to get — message shown at checkout explaining how to unlock the reward
3. If both in-store and online ordering (app and/or web) are selected:
Minimum order amount — required order total to receive the reward in-store
Minimum online order amount — required order total to receive the reward online
Reward cost (for analytics only)
In the Reward cost field, enter the estimated cost of the reward item — not the price shown to users. This value is essential for internal analytics and is used to evaluate campaign performance and calculate ROI.
It does not affect how the reward appears to users and is used solely for calculating campaign statistics and efficiency.
💡Tip: If you’re unsure of the exact amount, use a 30% food cost estimate. For example, if the menu price is $10, enter $3.
Offer settings
This section defines how the reward will be presented to the user in the app.
Title
Enter a short headline that communicates the value of the offer. This is the first thing the user sees on the reward card.
💡 Tip: Use 2–4 impactful words that clearly convey the benefit, e.g., “Free Margherita Pizza.”
Description
Add a short message (up to 128 characters) that supports the title and provides context for the reward. This text becomes visible when the user opens the coupon in the app.
Use it to express urgency, personalisation, or additional context, e.g., “Available with your next order this week.”
Detailed Description (optional)
This field is not shown by default in the reward preview but becomes visible when the user scrolls down the opened coupon. Use it to specify any important conditions (e.g., minimum order amount, expiration rules) or to add further context.
Cover Image
Upload a high-quality vertical image (at least 1080×1920 px) that visually supports the offer. This image appears at the top of the reward card and helps attract user attention.
For bounce back campaigns, use a clean, eye-catching image that highlights the value of the reward. Consider adding elements like the product itself, a “Thank you gift unlocked – just for you” message, or a subtle time tag (e.g. “limited offer”) to create a sense of urgency and relevance.
Note: Instructions for designing and uploading images are provided in a separate presentation: How to design and upload app coupon images.
Coupon availability
App section
In this dropdown, choose where the reward will appear in the app. It will only be shown to users who complete the required number of orders.
Step 4: Push Notifications
This section lets you write and schedule push messages that will be sent after the user qualifies for the reward.
Timing of the First Push Notification
The first push notification is sent automatically when the user completes the required number of orders, or after the delay set in Will become active after in the Scenario step.
🛠 To adjust when messages can be delivered, go to the Scenario step and update the values in Will be active after.
Notification text
Write a short push message that will be sent when the user qualifies for the reward.
The key value should appear within the first 3–4 words, which are shown in the push preview (e.g. “Reward unlocked for next visit 🎁”).
Reminders
Reminders are additional push messages sent during the bounce back offer period. They can be used to follow up after the offer is delivered or to send a final message before the reward expires.
To add a reminder, click Add another reminder in the notification settings.
Note: Follow-up messages are sent only to users who haven’t redeemed the reward.
Time
Set the exact time when the reminder should be delivered on the selected day.
For better visibility, avoid sending reminders at typical times like 12:00. Use less predictable options, such as 12:13 or 14:07, to reduce overlap with other notifications.
Final Step: Launch or Save the Campaign
Once all sections are filled out, go to the top right and click Create campaign to activate it immediately.
If you’re not ready to launch, click the arrow next to Create campaign and choose Save and exit to return later.