Featured Items Promotion

It gives additional bonus points when a customer includes a specific item in their order. This helps promote new menu additions, support underperforming products, or highlight items available in delivery.

In addition to setting the active days and time ranges, the campaign can be limited to a specific user segment. For example, it can target a defined age group or users who have recently stopped ordering.

To get started, log in to your LoyaltyPlant account and navigate to the Campaigns section from the top menu.

After selecting Featured Items Promotion, the campaign scenario section will open. This is where the campaign’s timing, audience, and offer availability are set.

In the top-left field (under Draft · Featured Items Promotion), enter a name for internal reference. This name is only visible inside the CRM.

Set the Campaign start and optional End date to define when the Featured Items Promotion is active. During this time, the system tracks and issues rewards when the order condition is met.

❗Important: If no end date is set, the campaign will continue running indefinitely. Set a Campaign end (optional) if the reward is tied to a limited-time promotion or seasonal offer.

For new campaigns, the default audience includes all app users. To narrow the target group, click Define and apply segmentation filters.

📌 Note: For a full explanation of segmentation filters and best practices, see the Step-by-Step Guide to Audience Segmentation.

In this section, select the menu item to be used as the birthday gift. Depending on the setup, one or both of the following redemption fields may appear:

If both in-store and online orders should support the reward, the item or modifier must be selected in each corresponding field. Use the search bar to find items by name or POS code.

❗Important: To ensure the reward is available at all locations, select all matching items by POS code. It helps to avoid mismatches, especially when menu templates differ or items have been renamed.

This section sets optional conditions that further narrow when the reward is applied. Bonus points are added only if all selected conditions are met.

Select the specific days when the promotion should apply by checking the boxes next to each day. Multiple days can be selected.

Set the time range when the reward should be available on the selected days. Use the dropdowns to choose the start and end time.

By default, orders with a total payment amount of 0 are not included, for example, those fully paid with points or containing only a free gift. To include these orders in the count, enable this option.

The reward applies only if the order total is equal to or above the amount set here. If the field is left blank, the total amount is not taken into account.

Only orders placed at selected points are counted. If the field is left blank, orders from all locations are included.

Select the cities where the campaign should apply. Only users who have selected one of these cities in the app will qualify for the reward.

If the field is left blank, the campaign will apply in all cities.

This field defines which types of orders are included in the reward logic. Only orders placed through the selected channels will qualify for additional bonus points.

The list only displays order types configured for the account. If no options are shown, none are available under current access rights.

This section defines how bonus points are calculated for each qualifying order. Two methods are available:

The number of points is calculated by multiplying the order amount by the set value.

For example, if the order is $25 and the multiplier is 2, the customer receives 50 bonus points.

A fixed number of bonus points is added to every qualifying order. These points are added on top of the standard loyalty points the customer earns for that order.

For example: If a qualifying order is credited with 50 loyalty points by default, and the campaign adds a fixed bonus of 100 points, the customer will receive a total of 150 points for that order.

This step defines how the bonus offer is displayed in the app. It sets up the reward card — its appearance, structure, and the information shown to the customer.

Enter a short headline that communicates the value of the offer. This is the first thing the user sees on the reward card.

💡 Tip: Use 4–6 clear words that highlight the value, such as “2x points on our new spicy wings”.

Add a short message (up to 128 characters) that supports the title and explains how the user can earn bonus points. This text appears when the customer opens the coupon in the app.

Use it to express urgency, personalization, or clear instructions, e.g., “Try our new spicy wings this week and earn double points on your order.”

This field is not shown by default in the reward preview but becomes visible when the user scrolls down the opened coupon. Use it to specify any important conditions (e.g., minimum order amount, expiration rules) or to add further context.

Upload a high-quality vertical image (at least 1080×1920 px) that visually supports the offer. This image appears at the top of the reward card and helps attract user attention.

For Off-Peak Hours campaign, use a clean, eye-catching image that highlights the value of the bonus. Consider adding elements like the number of points awarded, a multiplier symbol (e.g. “×2 Points”), or subtle time tag (e.g. “limited offer”) to create a sense of urgency and relevance.

Note: Instructions for designing and uploading images are provided in a separate presentation: How to design and upload app coupon images.

This adds a button under the reward description that directs the user to a specific action, such as opening a link, selecting a menu item, or filling out a form.

📌 For supported types and setup instructions, see the Call to Action Button article.

If enabled, the campaign news will be shown to all users in the app, even if they do not meet the reward conditions.

This setting is useful when the goal is to promote the offer broadly, while keeping the reward limited to users who meet all campaign conditions.

Example: If the campaign applies only to specific locations, all users will see the news, but only those who place an order at the selected venues will receive the additional bonus points.

This step configures the messages sent during the promotion. The campaign uses two types of notifications: one informs users about the offer itself, the other confirms that bonus points were added after a valid order is placed.

These messages are sent when the offer becomes available. They inform users that bonus points can be earned by placing an order that meets the promotion conditions, such as ordering during selected hours or at specific locations.

Two push messages are shown by default. It is possible to add more if needed or delete any existing ones using the ✕ icon in the top right corner of the push block.

Note: Follow-up messages are sent only to users who haven’t redeemed the reward.

This message is sent automatically after the customer completes a qualifying order. It confirms that bonus points have been added to their account and are available to use on their next visit.

Once all sections are filled out, go to the top right and click Create campaign to activate it immediately.

If you’re not ready to launch, click the arrow next to Create campaign and choose Save and exit to return later.