This article provides a step-by-step guide to setting up the Share News & Offers campaign.
It is used to announce time-sensitive updates that require attention but do not include a reward. For example, it can be used to introduce a seasonal menu or announce the opening of a new location.
This campaign format is used purely for communication, but can include a call-to-action to guide users toward a specific next step, such as opening a menu section, following a link, or submitting a form.
Step 1: Select the Promote an Event Scenario
To get started, log in to your LoyaltyPlant account and navigate to the Campaigns section from the top menu.
In the top right corner, click Create New Campaign
Choose Share News & Offers from the list of available scenarios
Step 2: Campaign Scenario
After selecting Share News & Offers, the campaign scenario section will open. This is where the campaign’s timing, audience, and offer availability are set.
1. Enter a campaign name
In the top-left field (under Draft · News), enter a name for internal reference. This name is only visible inside the CRM.
2. Set campaign period
Campaign start
Sets the date and time when the campaign becomes active. From this point, the in-app card becomes visible and push notifications can be delivered to users.
3. Set up custom parameters for campaign audience
By default, new campaigns target all app users. To narrow the audience, click Define and apply segmentation filters.
📌 Note: For a full explanation of segmentation filters and best practices, see the Step-by-Step Guide to Audience Segmentation.
The campaign uses a dynamic audience. New users are automatically included in the active campaign if they match the selected filters. From that point, they receive any push notifications scheduled going forward.
Step 3: Set App Content
This step defines how the announcement is displayed in the app. It sets up the campaign card, including the text, image, and other details shown to the customer.
1. News
Title
Enter a short headline that communicates the value of the offer. This is the first thing the user sees on the reward card.
💡 Tip: Use 2–4 clear words that reflect the news, such as “New Summer Menu in Mitte”
Description
Add a brief message (up to 128 characters) that supports the title and provides key details. This text appears when the user opens the in-app card.
Use it to explain the relevance or invite action, e.g., “Try our new cold drinks — available from June 5.”
Detailed Description (optional)
This section is hidden by default and appears when the user scrolls down the opened card. Use it to include conditions, timelines, or extra details about the event.
Cover Image
Upload a high-quality vertical image (at least 1080×1920 px) that visually supports the offer. This image appears at the top of the reward card and helps attract user attention.
Use a clean, high-quality image that matches the topic of the announcement. Consider adding a photo of the featured item, the store exterior, or a subtle time tag such as “June 5 only” to create urgency and relevance.
Note: Instructions for designing and uploading images are provided in a separate presentation: How to design and upload app coupon images.
Add call-to-action
This adds a button under the reward description that directs the user to a specific action, such as opening a link or filling out a form.
App section
Select the section of the app where the campaign card should appear. Use the dropdown to choose the placement.
Public promotion
If enabled, the campaign news will be shown to all users in the app, even if they do not meet the reward conditions.
This setting is useful when the goal is to promote the offer broadly, while keeping the reward limited to users who meet all campaign conditions.
Example: If the campaign applies only to specific locations, all users will see the news, but only those who place an order at the selected venues will receive the additional bonus points.
Step 4: Push Notifications
Push messages can be scheduled to increase visibility of the announcement and ensure users are informed even if they don’t open the app. Use them to highlight timing, share key details, or send a reminder during the campaign period.
Two push messages are shown by default. It is possible to add more if needed or delete any existing ones using the ✕ icon in the top right corner of the push block.
Time
For better visibility, avoid sending reminders at typical times like 12:00. Use less predictable options, such as 12:13 or 14:07, to reduce overlap with other notifications.
Final Step: Launch or Save the Campaign
Once all sections are filled out, go to the top right and click Create campaign to activate it immediately.
If you’re not ready to launch, click the arrow next to Create campaign and choose Save and exit to return later.